The Lead Magnet Loop — Every Funnel Grows the Platform
Landing → opt-in → ebook → recommendations modal → builtwith.0nmcp.com. The Kit-style growth engine, built for 0n.
# The Lead Magnet Loop
Kit (formerly ConvertKit) built a $100M+ business on a recommendations modal. Every subscriber, after opting in, sees other creators they might like. Click subscribe → land on builtwith.kit.com → discover Kit itself.
We built that. For 0n.
The loop
`
LinkedIn DM → Landing page (UTM captured)
→ Opt-in form
→ Verification email (sent through your CRM)
→ Click verify → ebook delivered
→ Thank-you page with Recommendations Modal
→ Pick recommendations → CRM tags applied per pick
→ Redirect to builtwith.0nmcp.com
→ Social proof + signup CTA
→ Loop repeats
`
Every funnel a customer runs grows their list AND grows the platform.
What you configure
- Funnel — name, ebook URL, modal copy, redirect target
- Recommendations — ordered list of creators, offers, products to cross-promote
- Tags — applied to each subscriber per pick, so your CRM knows who picked what
- Theme — light or dark modal
Built on the existing CRM
The verification email + ebook delivery email both go through the customer's connected CRM. No third-party email service required. Tags fire as native CRM tags. Workflows can trigger off them.
Lands in v4.10.0. Public availability for 0nCore: May 1, 2026.